Growth Marketer

The Growth Marketer is responsible for driving measurable growth in users, litres and revenue across all ResQ-X products, with a primary focus on Refuel by ResQ-X (fuel delivery) and Fleet by ResQ-X (fleet dashboard), while supporting Rescue (towing & roadside). This role is data-driven and experiment-heavy. You will own the growth funnel end-to-end – awareness → acquisition → activation → retention → referral.

Requirements

Degree in Marketing, Business, Economics, Engineering or related field (or strong equivalent experience).
2–5 years in a growth, performance marketing, or data-driven marketing role in a startup, consumer app, logistics, mobility, fintech or e-commerce environment.
Proven experience running and optimising paid campaigns, tracking funnels and improving conversion.
Strong analytical and quantitative skills; comfortable in spreadsheets and dashboards.
Solid understanding of funnels, cohorts, CAC/LTV and growth accounting.
Experience with ads managers, analytics tools and attribution.
Good copy instincts – can work closely with content to create compelling messaging.
Organised, methodical, comfortable running multiple experiments at once.
Bias for testing over guessing, and for shipping over over-planning.

Responsibilities

Define and own the growth strategy for B2C and B2B segments.
Map and continuously refine the growth funnel from impressions to repeat orders.
Set concrete growth targets and create a roadmap of experiments.
Plan, launch and optimise performance campaigns across Meta, Google and LinkedIn.
Design campaigns for app installs, first orders, B2B lead generation and reactivation.
Monitor and improve CAC, CPL, CTR, CPM, CPC, ROAS and cost per litre sold.
Work with Product and Web to build and optimise landing pages.
Run A/B tests on headlines, copy, CTAs, forms, layouts and creatives.
Analyse user flows to reduce drop-off across web and app.
Design lifecycle journeys for onboarding, retention and win-back.
Segment users by behaviour and build segment-specific campaigns.
Maintain a growth experiment backlog and run experiments regularly.
Work with Product/Tech to ensure tracking and attribution are in place.
Build and maintain growth dashboards and produce weekly and monthly reports.
Collaborate with Digital Marketing, Product, Sales and Ops teams.

How To Apply

Send your CVs to careers@resqx.ng
Include the subject line "Growth Marketer Application - [Your Name]" in your email.